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Waking Up: The Problem With Good Habits
Have you ever gone through the motions for so long that you forgot why you were even doing it in the first place?Time passes by without you noticing. Hours slip through your fingers and you stay the...
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The Essential Rules of Side Projects
While his empire began with a mouse, Walt Disney grew his studio into the industry leader in animation. The problem was, he was growing tired of it all. The war, the unions, the daily grind of running...
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How Choice Impacts Conversion
Choice is simply the act of making a decision between a number of possibilities. It offers us the agency to do things how we believe we should, not how we must. Choice is an important concept in...
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Working From Home, Productivity Addiction, & the Reality of Burnout
The end of 2020 couldn’t come soon enough. With quarantine, I feel like everyone has been steadily worn down, both mentally and physically. For those that have been working from home during this...
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The Left Digit Effect: Why 9 Matters
What does a community college drop out know about pricing strategy? Well Dave Gold apparently knew more than you’d expect. Gold inherited his father’s liquor store in the early 1960’s after he passed...
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Popcorn, Pricing, and the Decoy Effect
How strategically selected choices can dramatically change consumer decisions. The key is comparison.Continue reading on Medium »
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The Anchoring Bias: First Impressions Are King
Understand the concept of anchoring and how it impacts the e-commerce experience.Continue reading on Medium »
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Screens, Social Media, and Scrolling
It’s your typical scorching Tuesday night in the middle of a Texas summer. After a long day of work, followed by the extended edition of our kid’s bedtime routines, it’s time to decompress. All I want...
View ArticleOn Death: What’s after? What’s next? What matters?
When you‘re reminded of the shortness of life, all you can do is reflect. Reflect on life, reflect on death, and reflect on what matters.Continue reading on Medium »
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Questions and Answers
I’m at a bit of an inflection point in my career. For the last year and change I’ve focused on myself, my family, and just recharging. This is after both my wife and I went on some wild and fortunately...
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